College of Business
Department of Business Administration
COB

Dr. Carlos Rodriguez, Associate Professor

EMail & Phone Number

crodriguez@desu.edu
(302) 857-6938

Office Hours & Location

Monday, Wednesday, Friday 9:00-11:00 am and 11:00-12:00 am. Alternative Tuesdays/Thursdays 9:00-10:00 am. and by appointment
Each slot is 30 minutes for each student or group

Educational Qualifications

1996 Ph.D. Doctor of Philosophy
Marketing
The Pennsylvania State University, U.S.A.

1988 M.Sc. Master of Science
Marketing and Statistical Methods
The Pennsylvania State University, U.S.A.

1981 M.B.A. Master of Business Administration
Marketing
Escuela de Administración de Negocios para Graduados,
ESAN, Peru.
1981 I.E. Degree in Engineering
B.Sc. Bachelor of Science
Industrial Engineering
Universidad Nacional de Ingeniería UNI, Perú.

Short Bio

PROFILE

Creative, resourceful, analytical, innovative, and reliable professional who works well independently and as a multi-disciplinary team member, and handles change comfortably. Excellent instructor that makes intensive use of learning, skill development, and communication technologies in the classroom. Professional with successful extensive experience in curriculum design, instructional performance measurement, and assessment of learning objectives. Instructor with demonstrated teaching abilities at the undergraduate, graduate, and executive levels. Experience as a product-marketing manager, brand manager, and advertising director. Excellent organization, project management, leadership, supervision, and strong quantitative and problem solving skills. Professional with an international mindset, wide exposure to diversity, and excellent intercultural management and language skills. Energetic and disciplined, with very strong communication and interpersonal skills and the highest standards of ethics and work excellence.

Recent Publications

Self-efficacy Beliefs, Institutional Climate, and Faculty Expectations as Determinants of Academic Achievement in Business Students, Journal of Business and Leadership, 2007.

Undergraduate Business Marketing Education: Exploring the Collaborative Skills of High-Performing Marketing Managers: A Commentary, Journal of Business to Business Marketing, Vol. 14, No. 1, 2007.

Emergence of a Third Culture: Shared Leadership in International Strategic Alliances, International Marketing Review, Vol. 22, No. 1, 2005 ( Highly Commended Paper, International Marketing Review, Literati Network Awards for Excellence 2006).

Impact of Design: Number of Hyperlinks and Node Size on Web Usefulness and Ease of Use. Co-authored with Dae R. Kim and Brian J. Reithel, published in the special Issue on Web-Based Information Quality, International Journal of Electronic Business Management (IJEBM), 2005.

Relationship Bonding and Trust as Foundation for Commitment in International Strategic Alliances, USA-Mexico: A Latent Variable Structural Modeling Approach co-authored with David T. Wilson, Journal of International Marketing, Vol. 10, No. 4., 2002, pp: 53-76.

Refereed Journal Publications

Commentary on: “Technology in the Classroom: Teaching Business Marketing in the 21st. Century,” by Richard P. Vlosky and David T. Wilson, Journal of Business to Business Marketing, Vol. 5, Number 1/2,1998

Convergent Management Styles and Intercultural Fit: The Role of Culture in International Strategic Alliances USA-Mexico, Paper accepted for publication and presentation at the 1997 Business Association for Latin American Studies Conference, BALAS, Rio de Janeiro, Brazil

The Richness of Being Different...the Challenge of Working Together: Relationship Bonding and Commitment in Strategic Alliances, USA-Mexico. A Latent Variable Structural Modeling Approach, Paper accepted for publication and presentation at the 1996 Business Association for Latin American Studies Conference, BALAS, Monterrey, Mexico

Gaining Understanding: Relationship Bonding and Commitment in International Strategic Alliances USA-Mexico: A Latent Variable Structural Modeling Approach. A previous version presented at ITAM, Mexico D.F., 1995

Trust: Alternative Perspectives, co-authored with Searls, Kathleen, and David Wilson, Paper presented at the 1995 Seventh Bi-Annual World Marketing Congress, published, Academy of Marketing Science and Monash University, Melbourne, Australia

Modeling International Joint Ventures: Understanding the Role of Culture in the Decision Making Process and its impact on Joint Venture Performance. Paper presented at the 1994 Winter Educator's Conference, AMA

Relevancy, Measurement, and Modeling of Religiosity in Consumer Behavior: The Case of Peru. Proceedings Paper presented to the Fourth Symposium on Cross-Cultural Consumer and Business Studies, published, Honolulu, Hawaii, 1993.

Internalization Process: The Case of Mexico. Paper presented at the Conference on “The Challenges of Mexico in the year 2000”, University of Monterrey, Monterrey, Mexico, 1992

Globalization Strategies and International Relations: A New Perspective of Change. Presented at the School of International Relations, Universidad Nacional, Costa Rica, 1994

Expert Systems: Advertising Media Planning Assistant (AMPA), an Instructional Tool in Marketing, The Pennsylvania State University, USA, 1988



Books/Book Chapters

Technology in the Business Marketing Classroom: A Commentary. Fundamentals of Business Marketing Education, David Lichtenthal (Ed.), The Haworth Press Inc., 2004, pp: 171-174.

Awards/Scholarships/Grants

2006 Highly Commended Paper, Emergence of a Third Culture: Shared Leadership in International Strategic Alliances, International Marketing Review, Literati Network Awards for Excellence

2006 Fellowship Award by MIT Massachusetts Institute of Technology, Summer Professional Program to attend the Seminar Design and Strategy of Product Platforms.

2005 Fellowship Award by MIT Massachusetts Institute of Technology, Summer Professional Program to attend the Seminar Design and Analysis of Experiments.

2004 Fellowship Award by MIT Massachusetts Institute of Technology, Summer Professional Program to attend the Seminar Individual Choice Behavior and Application of Discrete Choice Analysis.

2004 Fellowship Award by Harvard Business School to attend the Seminar The Art and Craft of Writing Cases.

1998 Honorary Professorship in Business Administration “Dr. Kurt Unger Rubin”, Doctoral Program, University of Occidente, Sinaloa, Mexico

1995 Beta Gamma Sigma Business Honor Society (Ph.D. Program)

1994 Honorable Mention in the Doctoral Competition, Institute for the
Study of Business Markets ISBM, The Pennsylvania State University

1993 Fellowship Award by the European Institute for Advanced Studies in
Management EIASM to assist to the EDEN Doctoral Seminar in Qualitative Research Methods, Leuven, Belgium

1990-1993 Assistantship awarded by the Pennsylvania State University to pursue Doctoral studies in International Marketing, USA

1991 Honors representing The Pennsylvania State University at the Haring Symposium, Indiana University, Indiana, USA

1988 Beta Gamma Sigma Business Honor Society (M.Sc. program)

1988 Graduated with Honors in the Master of Science program

1986-1988 Research Assistantship from the Dean of the School of Business to pursue the degree of Master of Science in Marketing.
The Pennsylvania State University, USA

1985 Fellowship Award by the Brazilian Government and the Organization
of American States OEA to assist in the InterAmerican Program in
International Business, Rio de Janeiro, Brazil